24 Words to Use and 24 Words to Avoid to Close the Sale

Your words are your most important weapons for sales success. You must choose your words correctly.
 
According to Zig Ziglar’s Secrets of Closing the Sale, you must use these 24 words that can close the sale and avoid these 24 words that can flop the sale.

24 Words to Use

Client’s Name
Understand
Proven
Health
Easy
Guarantee
Money
Safety

Save
New
Love
Discovery
Right
Results
Truth
Comfort

Proud
Profit
Deserve
Happy
Trust
Value
Fun
Vital

24 Words to Avoid

Deal
Cost
Pay
Contract
Sign
Try
Worry
Loss

Lose
Hurt
Buy
Death
Bad
Sell
Sold
Price

Decision
Hard
Difficult
Obligation
Liable
Fail
Liability
Failure