Clients love real estate professionals who follow through with their commitments. It is important to be efficient to be able to do your promises quickly and in a timely manner.
1. Do the most important tasks first
Most people do the easy tasks first, tasks that they enjoy doing. This is not efficient. Do the most important tasks first, whether it is hard or easy. You can delay the unimportant tasks later.
2. Have a collection box
A collection box is a physical box where you place all your tasks into, all in one place. Remove all your tasks from your mind, place them in the collection box, and have a clear and focused mind. The key is to check your collection box every single day.
3. Do checklists
Always forgetting to buy tissue in the grocery or bring towel to the gym? Checklists can be your best friend. It will make sure that you will never forget anything. It will free up your mind from overthinking and help your mind focus.
4. Use calendar
You cannot have a clear and focused mind if you constantly think about your visit to the dentist two months from now. You have to place the tasks and events that you will do in a future date. Remove it from your mind now and focus on the tasks at hand right now.
5. Bulk minor tasks
Going to the grocery or doing laundry once a week is very inefficient. Find a way to collect these minor tasks and do them only once a month. This will give you more time to do the more important tasks.
6. File finished tasks
You don’t want to see your finished tasks all the time as it will only waste your brain power. File them in a final folder and make sure it is easy to retrieve.
Seth Godin’s book, the Purple Cow, is one of the best sales and marketing books that real estate brokers and agents need to read in order to win. Here is the summary of the lessons to be learned from the book.
According to Seth Godin, white cows are boring. When you see a white cow, you will just go along and not take notice. But when you see a purple cow, you will stop whatever you are doing and can’t help but notice it.
To be noticed by your prospects, be a purple cow by being unusual. Don’t be like any other broker or agent. Be worth talking about and stand out among the crowd.
Ryan Serhant, one of the most successful real estate brokers in New York, has a gray hair and he is still at his 30s. He intentionally dyes his hair gray to stand out and be worth remembering. This is, of course, in addition to his sales skills and charismatic personality.
People are now experts in ignoring your advertisements. Instead, make them come to you by being unusual.
Don't be just "a little bit better"
Being “a little bit better,” “a little bit nicer,” or “a little bit cheaper” will not get you noticed. You need to be ten times better than your competitors for you to get noticed like the purple cow.
Safe is risky
Don’t be afraid to be risky. You will never win by being safe. Stand out and don’t fear failure, because failure is part of the process of success.
Copy from other industries
Learn customer service from the hotel industry. Learn work efficiency from the construction industry. Don’t be stuck in your industry because, most probably, your competitors already know the techniques. Explore other industries and apply their techniques to your field.
You can buy this book at your nearest bookstore for a little over P1,000, a small price for the valuable knowledge that you will gain.
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