Create an impressive first impression by improving your Facebook profile. When your prospect client visits your profile, make sure he sees somebody who is professional and who they can trust. Here are 4 tips on how to make your Facebook profile impressive.
1. Have a professional profile photo
Your profile photo is what your friends in Facebook sees when you message them and comment on their posts. Make sure it is impressive.
Visit a photo shop or studio and have your photo taken by a professional. They know about proper lighting, so your photo will not have the unwanted shadows. You can choose a background that suits you. Wear your best professional attire or your company uniform. Don’t forget to smile.
Avoid selfies and amateurish photos. Never use a profile photo that is not you, not a celebrity, not a cartoon, not animals, not words. Avoid photos where you are drunk or drinking beer. Avoid sexy photos.
2. Use your real full name
Use your real first name and real last name in your Facebook profile. When your prospect client sees your full name, it shows them that you are not hiding anything and you can be trusted. You will look much more professional.
Avoid fake names, made-up names and aliases. Avoid reversing the spelling of your name. Avoid misspelling your name. Make sure that when people search your name in Facebook, they can search you easily.
3. Use your cover photo as an overview
The cover photo is the big photo that people see on top of your Facebook profile. You can use your cover photo as a summary or overview of who you are and what you do, so put your best one here. You can put here a collection of photos of houses in your listing, or a photo of a project that you are focusing on. You can put your company name and logo, your position and contact information in your cover photo as well.
Make sure that your cover photo is of nice quality and does not confuse your prospect clients on what you really do. Don’t put here photos of cars or pets, but you are selling real estate!
4. Complete the details about you
This is your chance to say amazing things about yourself. Tell your visitors the things they need in order for them to trust you.
Place here the complete details about you, where you live, where you work, your position and title, your birth date, and all others. Make sure these details are complete and honest. You may put in your description what you do, your mission and vision, and why they should trust you. Don’t forget to put your contract information.
Facebook might probably be the best tool you can ever have as a real estate agent. Here are the 4 reasons why you should market in Facebook.
If you are going to do flyering, you would probably choose a location where there are many people. We call that traffic. In Facebook, there are 36.2 million Filipino users and each one of them is using it for 55 minutes per day on average. You can add up to 5,000 friends and all of them can be your potential customers. There is high traffic in Facebook.
2. Minimum Cost
Creating a Facebook profile is free. Posting is free. You don’t need to invest in printing brochures, price lists and banners. You don’t need to waste your time in traffic going to a place to give out flyers. You don’t need to rent a space, you can do it at home. The only time you will invest some amount of money is when you boost your post, but only according to your desired budget.
3. Word of Mouth Marketing
Who would you trust more in looking for a property, your best friend or some agent who you don’t even know? Of course, you would trust your best friend’s referral because you know that he/she is in your best interest. That’s the power of referrals or word-of-mouth marketing. In Facebook, there is huge potential for word-of-mouth marketing because of its sharing capability wherein if you post something, your friends can share your post to their friends, sort of like referring you to them. That is very powerful!
4. Target Your Audience by Boosting
As mentioned earlier, the only time you will invest some money is when you boost your post. Most of the time, it is worth your investment. When you boost post, you can select who you want your post to be shown to. You can select their location, age, gender and interests. Compared to posting a billboard along a public road where you don’t know who sees it, in boosting your post you can literally aim for your target audience.