Create an impressive first impression by improving your Facebook profile. When your prospect client visits your profile, make sure he sees somebody who is professional and who they can trust. Here are 4 tips on how to make your Facebook profile impressive.
1. Have a professional profile photo
Your profile photo is what your friends in Facebook sees when you message them and comment on their posts. Make sure it is impressive.
Visit a photo shop or studio and have your photo taken by a professional. They know about proper lighting, so your photo will not have the unwanted shadows. You can choose a background that suits you. Wear your best professional attire or your company uniform. Don’t forget to smile.
Avoid selfies and amateurish photos. Never use a profile photo that is not you, not a celebrity, not a cartoon, not animals, not words. Avoid photos where you are drunk or drinking beer. Avoid sexy photos.
2. Use your real full name
Use your real first name and real last name in your Facebook profile. When your prospect client sees your full name, it shows them that you are not hiding anything and you can be trusted. You will look much more professional.
Avoid fake names, made-up names and aliases. Avoid reversing the spelling of your name. Avoid misspelling your name. Make sure that when people search your name in Facebook, they can search you easily.
3. Use your cover photo as an overview
The cover photo is the big photo that people see on top of your Facebook profile. You can use your cover photo as a summary or overview of who you are and what you do, so put your best one here. You can put here a collection of photos of houses in your listing, or a photo of a project that you are focusing on. You can put your company name and logo, your position and contact information in your cover photo as well.
Make sure that your cover photo is of nice quality and does not confuse your prospect clients on what you really do. Don’t put here photos of cars or pets, but you are selling real estate!
4. Complete the details about you
This is your chance to say amazing things about yourself. Tell your visitors the things they need in order for them to trust you.
Place here the complete details about you, where you live, where you work, your position and title, your birth date, and all others. Make sure these details are complete and honest. You may put in your description what you do, your mission and vision, and why they should trust you. Don’t forget to put your contract information.